Content Writing
At the end of the day, you want your customers to come away saying “This company gets me.” And if your business is a complex one, like finance, tech or healthcare, offering up information in Plain English is the key to that connection.
How I can help: You share your business model, audience and goals with me. I make myself a quick expert, then speak directly to your audience via blog posts, white papers, ebooks (or however they like to engage) that are clear, relatable, and most importantly — not boring.
Content Marketing
It doesn’t matter how well your content is written if no one knows it’s out there. A strong marketing strategy equals customers who actually slow their scroll to read your social media ad, click to your site, get to know you, and become your new biggest fan.
How I can help: You already know your audience. My job is to help you find them and invite them over for a beer. Using a combination of SEO targeting, engaging copy and speaking to their pain points, your content will be irresistibly clickable.
Website Copy
When a potential new client lands on your homepage, it’s the moment of truth. You have seconds and about 10 words to capture their attention, hold it, and entice them to hang out for a bit. Your website is where your entire business lives, where customers can find all their answers, conduct all their transactions, and maybe even learn something new.
How I can help: I’ll make sure that the first words your customers read make their eyes light up — not glaze over. I’ll dig into current search terms for your industry and use them often. And I’ll help ensure that everything on your site is easy to understand, on-brand, and share-worthy.